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Kellogg On Branding : The Marketing Faculty Of The Kellogg School Of Manageme...

Description: Kellogg On Branding : The Marketing Faculty Of The Kellogg School Of Management, Hardcover by Tybout, Alice M. (EDT); Calkins, Tim (EDT), ISBN 0471690163, ISBN-13 9780471690160, Brand New, Free P&P in the UK The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

Price: 16.64 GBP

Location: Castle Donington

End Time: 2024-10-18T19:32:54.000Z

Shipping Cost: 20.78 GBP

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Kellogg On Branding : The Marketing Faculty Of The Kellogg School Of Manageme...

Item Specifics

Return postage will be paid by: Buyer

Returns Accepted: Returns Accepted

After receiving the item, your buyer should cancel the purchase within: 30 days

Book Title: Kellogg On Branding : The Marketing Faculty Of The Kellogg School

Item Height: 235 mm

Item Width: 160 mm

Author: Alice M. Tybout, Tim Calkins

Publication Name: Kellogg on Branding: the Marketing Faculty of the Kellogg School of Management

Format: Hardcover

Language: English

Publisher: John Wiley & Sons INC International Concepts

Subject: Marketing

Publication Year: 2005

Type: Textbook

Item Weight: 630 g

Number of Pages: 352 Pages

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