Description: Marketing Analytics : Essential Tools for Data-Driven Decisions, Hardcover by Venkatesan, Rajkumar; Farris, Paul W.; Wilcox, Ronald T., ISBN 0813945151, ISBN-13 9780813945156, Brand New, Free shipping in the US Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts., reviewing a previous edition or volume
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Book Title: Marketing Analytics : Essential Tools for Data-Driven Decisions
Number of Pages: 312 Pages
Language: English
Publication Name: Marketing Analytics : Essential Tools for Data-Driven Decisions
Publisher: University of Virginia Press
Subject: Education, Commerce
Publication Year: 2021
Item Height: 1.1 in
Type: Textbook
Item Weight: 31.4 Oz
Subject Area: Business & Economics
Item Length: 9.2 in
Author: Rajkumar Venkatesan, Ronald T. Wilcox, Paul W. Farris
Series: Darden Business Ser.
Item Width: 7.1 in
Format: Hardcover
