Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Predictive Analytics For Marketers: Using Data Mining For Business AdvantageISBN13:9780749479930ISBN10:0749479930Author:Leventhal, Barry (Author)Description:Predictive Analytics Has Revolutionized Marketing Practice It Involves Using Many Techniques From Data Mining, Statistics, Modelling, Machine Learning And Artificial Intelligence, To Analyse Current Data And Make Predictions About Unknown Future Events In Business Terms, This Enables Companies To Forecast Consumer Behaviour And Much More Predictive Analytics For Marketers Will Guide Marketing Professionals On How To Apply Predictive Analytical Tools To Streamline Business Practices Including Comprehensive Coverage Of An Array Of Predictive Analytic Tools And Techniques, This Book Enables Readers To Harness Patterns From Past Data, To Make Accurate And Useful Predictions That Can Be Converted To Business Success Truly Global In Its Approach, The Insights These Techniques Offer Can Be Used To Manage Resources More Effectively Across All Industries And Sectors Written In Clear, Non-Technical Language, Predictive Analytics For Marketers Contains Case Studies From The Author's More Than 25 Years Of Experience And Articles From Guest Contributors, Demonstrating How Predictive Analytics Can Be Used To Successfully Achieve A Range Of Business Purposes Binding:Paperback, PaperbackPublisher:Kogan PagePublication Date:2018-02-28Weight:0.85 lbsDimensions:0.74'' H x 9.21'' L x 6.14'' WNumber of Pages:272Language:English
Price: 38.09 USD
Location: USA
End Time: 2024-11-03T16:43:29.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Predictive Analytics For Marketers: Using Data Mining For Bu...
Item Length: 9.2in
Item Height: 0.6in
Item Width: 6.1in
Author: Barry Leventhal
Publication Name: Predictive Analytics for Marketers : Using Data Mining for Business Advantage
Format: Trade Paperback
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2018
Type: Textbook
Item Weight: 15.1 Oz
Number of Pages: 272 Pages
