The Brutal Truth About Asian Branding: And How to Break the Vicious Cycle by Jos

Description: The Brutal Truth About Asian Branding by Joseph Baladi Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Connects branding frameworks to the realities of operating in Asia. This title offers a perspective on the challenges Asian CEOs face as they build their businesses and their brands. Publisher Description "This is one of the most thoughtful books on branding Ive come across. Most such books are either quickly-crafted "how-to" books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the why rather than just how of branding. The reference to brutal truth as the truth which will set us free—to examine ourselves without self-illusions—is liberating. The notion that Asia has many good, but no great brands, is also not a put-down but a clarion call for Asian CEOs to rise to the challenge and create lasting, meaningful, committed brands."—Ho Kwon Ping, Chairman/CEO; Banyan Tree and Board of Trustees, SMU; 2010 recipient of the "Lifetime Achievement Award" by the American Creativity Association "A cold shower to wake people up. Joe Baladis Brand Blueprint is a great tool for anyone involved in Sovereign Relationship Marketing or brand building anywhere."—Timothy Love, Vice Chairman; Chief Executive Officer, Omnicom APIMA "There are many books about branding but few address Asian companies directly. Joe Baladi has been one of the loudest voices to advocate strong branding practices to Asian companies determined to outperform their competitors. The Brutal Truth About Asian Branding is a timely book that all Asian CEOs with global aspirations should read."—Richard Eu, Group CEO, Eu Yan Sang International "The Brutal Truth About Asian Branding is the first book that connects branding frameworks to the realities of operating in Asia. It offers a very straightforward perspective on the challenges Asian CEOs face as they build their businesses and their brands, and perhaps the most compelling part of the book is the passionate plea for how Asian CEOs should be thinking different about branding. In true Baladi style, it is straight from the heart."—Maarten Kelder, Managing Partner (Asia), Monitor Group "A very interesting and valuable perspective on Asian branding... one that decision makers in the region should read and embrace. Well done Joe!"—Ron Sim, Founder & CEO, OSIM International "Brands mean Business, anywhere in the world! The focus on Asia, at this time, is natural since the developing nations of the region did so much to help the world recover from the global 2008 economic crisis. Baladis text is timely; it is thoughtful and thought-provoking; putting people and brands center stage with practical insights borne of his breadth of personal experience at the frontline."—Chris D. Beaumont, Professor, Tokyo University, Global Centre of Excellence; Director, North Asia, Results International "The brutal truth is that Joe Baladi is right. Asian CEOs must learn the brand skills used so successfully in the rest of the world. It will take a big change in mentality, but the rewards will be vast. This book is a great start to that revolution."—Michael Newman, Author, 22 Irrefutable Laws of Advertising Author Biography Joseph Baladi was raised in South America and educated in Australia. His working career - which has included postings to New York City, Mexico City, Tokyo, and Singapore - has given him a unique perspective on human values, consumer behavior and the valuable role that brands and branding play in building an organization. During the course of his career, Joseph has provided brand-building advice to leading global companies including Procter & Gamble, Mars, and Coca-Cola. Presently based in Asia, he is considered a leading voice for and an advocate of emerging great Asian brands. He is a prolific writer and a popular speaker at major business and branding forums around the world.In 2011, Joseph Baladi received the prestigious Ron Frank Fellowship to read the Executive MBA program at Singapore Management University (SMU). Details ISBN 0470826479 ISBN-13 9780470826478 Title The Brutal Truth About Asian Branding Author Joseph Baladi Format Hardcover Year 2011 Pages 250 Edition 1st Publisher John Wiley & Sons Inc GE_Item_ID:33815189; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 69.49 USD

Location: Calgary, Alberta

End Time: 2024-10-22T03:33:52.000Z

Shipping Cost: 0 USD