WW1 Italian Recruiting Poster 'Do Your Duty' By Achilles Mauzan circa 1917

Description: A rare & original surviving example of a World War One Italian Recruiting Poster “Everyone Must Do His Duty’ c.1917 The pointing Infantryman evolved from the 1914 British poster ‘Your Country Needs You’ in which British Secretary of State for War, Lord Kitchenerpointed his finger directly at his audience (The American Army used a similar pointing figure of Uncle Sam on it's recruiting posters) Backed by the Italian Credit Union(Prestito Credito Italiano)this impressive smaller version of the larger street-pasted posterswould have hung in bars & restaurants across Italyand urges the population: "Fate tutti il vostro dovere!" ("Everyone must do their Duty!") Designed by Achille Mauzan (1883-1952) his decision to use an anonymous soldier was a response to Italy’s internal political situation for at the beginning of the Great War, Italy had only been a nation for fifty years and had still not formed a sense of national identity. Many Italians were also suspicious of their political leaders unpopular decision to join the war in May 1915 and so,lacking a well-known equivalent of Lord Kitchener,Mauzan incorporated an ordinary Italian soldier. Printed by Stab G. Modiano & C- Milano onto a card backing & still retaining its original hanging cord, it measures approx. 13” x 9.5” and despite a few tiny scrapes to the image on the front, and with several knocks & nibbles at the corners, (as you’d expect after 107 years), this rare WW-I recruiting poster remains in a remarkably good condition… A superb Italian Home Front souvenir of The Great War... Thanks for looking..!

Price: 495 GBP

Location: Winchester, Hampshire

End Time: 2024-12-20T15:31:59.000Z

Shipping Cost: 38.69 GBP

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Returns Accepted: Returns Accepted

After receiving the item, your buyer should cancel the purchase within: 30 days

Return policy details: Alderney Vintage Collectibles offer a returns policy, subject to the normal rules of business etiquette & fair trading! Please contact us in the first instance by e-mail or 'phone if any subsequent problems arise after a successful purchase & delivery from us has been completed.

Issued/ Not-Issued: Issued

The Western Front: Flanders

G. Modiano: Sicily

Tyrol: Turin

Ypres: Somme

Iron Cross: Victoria Cross

Country/ Organization: Italy

Your Country Needs You: Lord Kitchener

Verdun: Loos

Marne: Maine

Fate tutti il vostro dovere!: Uncle Sam

Imperial Germany: Kaiser Wilhelm